about us

Designby Si began in 2016, founded by Isabella Laybourn—a fashion lover who turned her lifelong dream into a Danish brand that’s all about personal style. As Isabella shares, fashion has always been her passion, and building her own label was a goal from the very start. We offer a thoughtfully curated selection of clothing, shoes, and accessories designed to complete any girl’s wardrobe. Our pieces blend timeless appeal with modern trends, all at prices that make great style accessible. This is just the beginning of our story—and we’re excited to keep writing it with you, season after season.